January Sale is one of the biggest campaigns of the year in the STA Travel UK division. I was lead designer and project manager on this campaign and worked closely with one of our lead digital designer for the digital outcomes. Part of this campaign was full take over of all retail store windows, as well as Out Of Home advertising, including a take over of Victoria Underground station in London. Plus a Blue Monday Activation that ran alongside the overarching campaign. I created the campaign to have the offers applied to the store windows instead of on posters to grab the passing foot traffic and public transport passing by attention more easily. This required looking at each stores window real estate individually for how to best apply the campaign for consistency, readability and within budget. The Blue Monday Activation had branded cake pops, brownies, hot chocolate and dispenser, and hand warmers to give out to customers.